Value add vs. Pricing

Recent Testimonial from a solo practice owner: “Your coaching ability and your offer is fantastic, maybe even underpriced for your level of experience”. -Dr. Reddy

In business, especially when considering the price, do you find your image of being “worth buying” based on how “high or low” the cost? In fact, “cost of inaction” is the bigger loss when considering whether to invest or not. Decision paralysis, you are stuck.

LINK: https://www.investopedia.com/terms/a/analysisparalysis.asp

It’s important to not that price and quality are not mutually exclusive. @google

Loss Aversion: is the cognitive bias often at play when people are determining value. The principle is that shoppers are more averse to the pain of losing out on something than they are pleased to gain something. @google